We are a flexible, embedded sales partner for B2B companies.
Our service is for when you need an experienced team who understand modern sales, find their own momentum and bring in revenue.
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We created 1stEighteen because we think the current sales resourcing options leave businesses exposed.
Costly and slow-start hires.
Sales teams see a 35% turnover rate, costing up to $97,000 per departing rep. It takes 6.2 months on average for a new sales hire to be productive, and 10 months to fully ramp up.
Generic & Expensive Advisory
Advisory doesn’t get deals over the line and becomes redundant just as fast as market sentiment shifts. Advisory often boils down to too much talking and not enough doing.
Misleading Agency Promises.
Leads agencies profit from volume, not quality. Too often, they churn out superficially ‘qualified’ leads, don’t act in a revenue conducive fashion or as a custodian of your brand.
Ineffective ‘Sales AI’
Sales AI excels at repeating known processes, but without significant investment in resource the technology delivers low-quality output that burns through buyers.
We are breaking the mould.
We are the sales team you don’t need to build.
*best-in-class sales tools included in retainer.
Bringing opportunities
Closing deals
Supporting senior sales reps
Building sales playbooks
Roadmap to next milestone
We’ve sold complex, first-of-their-kind products - from AI and automation to developer productivity analytics and infra security.
We’re used to selling where no playbook exists: defining markets, validating demand, and turning early signals into revenue.
We’ve sold into banks, global manufacturers, and government-backed institutions, built pipelines from scratch, and navigated decision cycles with CEOs, CFO’s, CTOs, and COOs.
Our work spans enterprise and start-up environments alike, delivering deals across EMEA, the US, and LatAm.
FAQs
Yes and no. We can generate leads, but that’s not the point. Our call to action is really: what do you mean by a lead? You need the right customer, with budget, in a deal that actually creates value rather than just extra work. We’re full-cycle operators: we target, qualify, close, and build the system behind it.
Hiring can work, but it takes time and comes with high risk. Great people exist, but most are optimised for stability. When things are ambiguous, they’re less likely to jump in. We’re designed for these junctures—experienced operators who act from day one, in contexts where traction is hardest and speed matters most.
Very little. We know leadership already has close to zero bandwidth. We take on the work, not add to it. You’ll see a bi-weekly report from us with activities, results, and insights. Beyond that, our goal is to keep you updated, not tied up.
Sometimes a product simply doesn’t have a market, but most of the time it’s because the fundamentals aren’t in place: targeting, messaging, follow-up. We focus on the basics, keep it simple, and bring experience and structure to bear. Often what makes the difference is just doing the right things consistently.
If your team is ramped, hitting target, and you’re confident in coverage, you may not. More often, though, companies use us to free up their best people, improve ROI on key reps, or fill gaps without adding more headcount. We can blend in as an extension of your team or work independently.
We keep it simple: a monthly retainer plus a variable component agreed with you. We don’t put pricing on the site, but we’re upfront when we talk. The aim is to get past commercials quickly so we can focus on delivering results.
Yes. We’ve sold across EMEA, North America, and LATAM. One of our strengths is helping companies enter the UK market. For purely North American plays, a local outfit may be sharper—but we’re experienced in opening doors in markets where you don’t yet have presence.
Yes. We’ve delivered everything from early deals in days, to multi-million pipelines in months, to successful market entry campaigns. More importantly, our customers are often willing to speak about their experience directly, which we see as the best reference of all.
That’s often the perfect time to work with us. Even if you don’t move forward, our conversations are designed to be useful and insightful. If you’re unsure where to begin, we can help shape the first steps.
We do both. Our tools are included in the price, so you don’t have to add “set up CRM” to your list. Where you already have systems, we’ll integrate. Where you don’t, we’ll deploy ours. The point is that sales infrastructure shouldn’t become another distraction for you.
Yes. We build with handover in mind—systems, playbooks, reporting. When you’re ready, we’ll help structure and onboard your new hires so they inherit a working model. Projects are often six months, but we can stay longer if needed. The end goal is that you have a durable engine, not a dependency.
Co-Founders
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Sold developer productivity and engineering analytics platforms to enterprise technology leaders. Built pipeline with investment banks, industrial conglomerates, and government-backed telecommunications across North America, Europe, LatAm. Specialized in deep consultative sales with CTOs and VPs of Engineering, turning complex technical data into business outcomes for software teams up to 5,000 developers.
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Sold infra automation, security, observability, and AI-powered tooling to enterprise buyers. Sold fintech solutions to SMBs. Specialized in technical products that need market clarity fast, working with energy, financial services, and manufacturing verticals, mainly covering EMEA and the US, in smaller part, engaging stakeholders from C-suite to technical teams.
Ready to scale?
